Delivering the Fun: Your Premier Beach Rental Service in Southeast NC
- Nathan Reich

- May 11, 2017
- 2 min read
Updated: Jan 19
Mr. Beach Rentals didn't start in a boardroom; it started with a problem on a sunny day in Oak Island.
In 2013, our founder, Nathan Reich, was visiting his grandfather on OKI. He wanted to try standup paddleboarding but couldn't find anywhere on the island to rent one. Realizing he wasn't the only one looking for fun ways to explore the water, he decided to be the answer to that problem.
Founded in 2014 under the original name paddleOKI, we started with a simple mission: renting kayaks and paddle boards to the Oak Island community.
Growth and the "Mr. Beach" Rebrand
What started as delivering a few boats quickly evolved. Focused on making the rental process easier and more efficient, paddleOKI grew rapidly. We expanded from just watersports to renting bicycles, beach umbrellas, chairs, grills, and baby gear.
Our customers loved the transparent low pricing and the easy online booking system. Through word of mouth, demand grew beyond Oak Island.
In 2017, realizing we were serving the entire region, we officially changed our name to Mr. Beach Rentals. This change reflected our expanded delivery area, which now includes Holden Beach, Sunset Beach, Ocean Isle Beach, Southport, and Caswell Beach, in addition to our home base of Oak Island. Learn more about the beaches we serve by clicking the links.
Meet Nathan Reich: The "Bike Man"
Nathan grew up in Burlington, NC, but his heart was always at the coast, spending summers in Oak Island working with his grandfather.
A 2009 graduate of NC State University with a degree in Parks, Recreation, and Tourism Management, Nathan brought professional industry experience to the local beach scene. Having worked for some of the largest travel and entertainment companies in the world, he knew how to build a service that put the customer first.
In the early days, locals often referred to him simply as the "kayak guy" or the "bike man" as he ran deliveries personally. He embraced those nicknames, building the company on a foundation of hard work and personal connection.
Our Commitment to You
Since day one, Mr. Beach Rentals has been dedicated to "Delivering the Fun." Whether you are a long-time customer who remembers the paddleOKI days or a new visitor to Brunswick County, our promise remains the same: Outstanding service, high-quality equipment, and competitive pricing.
We look forward to showcasing the best that Brunswick County, North Carolina has to offer for many summers to come!



























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